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Fortunately, marketers can start building profiles with their first-hand data. Then, to advance their people-based marketing strategy and reach users across devices, they can enrich this information with third-party data. A deeper dive into the data that powers people-based marketing First-party data includes email addresses, physical addresses, phone numbers, usernames, and other information that organizations collect themselves through means such as.

Customer purchase history Consumer digital Job Function Email List interactions on their websites or mobile applications User conversations with a call center Participation in a loyalty program Third-party data includes the granular data points that outside companies can collect in real time about what individual users across verticals, industries, and categories are doing. For example, by inserting JavaScript code on websites, data providers.



Can collect information about users' cross-interests and passions that appear when they share content, search for information, click on content, and view content. web pages. This type of information can help brands match user behavior, leading to a more accurate view of marketing customers. Other data that providers may collect to improve profiles include: Location data Demographic data Identifiers of the devices individuals use, including tablets.